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Special Issue 2010


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LETTER FROM THE CEO

Thinking Big
[Marianne Howatson]

OVER THE YEARS Corcoran has approached HC&G with innovative marketing ideas, special events, glossy catalogues and brochures using aspects of HC&G's signature style to enhance the lifestyle component of their listings.

So when the company approached us with the audacious idea of purchasing every ad in an issue of HC&G this season, we were surprised—but not surprised. These people think big!

Ironically, I was involved in a similar situation more than 20 years ago, when a European car company bought all of the advertising in a special 13th edition of the magazine I was publishing. Everyone sat up and took notice, just as I am sure they will today

So what you are reading is a special issue of HC&G. And while all the advertising belongs to Corcoran, all the editorial content is ours

And I just saw the innovative new Corcoran iPhone app—it makes me wonder what they could possibly be thinking up for next year. Stay tuned!

Marianne Howatson
CEO/Publication Director

 
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